The VK Play platform has revealed how players spent the January 2026 holidays and which projects attracted the most attention.
Women played more intensively than men — an average of 146 minutes per day compared to 140. At the same time, tastes diverged radically.
The female audience spent time in MMOs and competitive games: "Para Pa: Gorod tantsev", LOST ARK, "Allody Onlayn", Revelation, and Armored Warface.
Men, on the other hand, preferred more atmospheric and slow-paced projects: "Zimnyaya Khizhina", the space simulator SPACERIFT: Arcanum System, and the post-apocalyptic shooter Hail to the Rainbow.
The most active players were people aged 35 to 44 — accounting for 50.8% of all gaming time on the platform. This is followed by the 25–34 age group (22.7%), while young people aged 18–24 contributed only 6.6%.
The most popular genres were: action (63.2%), MMO (34.1%), and simulators (1.1%).