Mobile Games Generated $81.8 Billion in 2025 - Report
According to the Sensor Tower State of Mobile 2026 report, the global mobile games market reached $81.8 billion in 2025 — a growth of only 1.1% compared to the previous year. At the same time, for the first time ever, users spent more money on non-gaming applications: their revenue grew to $85.6 billion, showing an impressive 21% year-over-year growth. Analysts call 2025 the "year of divergence" for the two key segments of the mobile market.
Notably, no new mobile game managed to surpass the $1 billion revenue mark throughout the year. All major successes were achieved by projects that have been on the market for a long time. Among them are Honor of Kings, Last War: Survival, Roblox, Whiteout Survival, Monopoly Go, PUBG Mobile, and Candy Crush Saga.
According to MobileGamer.biz (based on Appmagic statistics, excluding the Chinese Android segment), the top five most profitable mobile games of 2025 are:
- Honor of Kings — $1.68 billion
- Last War: Survival — $1.57 billion
- Roblox — $1.46 billion
- Whiteout Survival — $1.4 billion
- Royal Match — $1.37 billion
In total, 18 applications crossed the $1 billion mark in 2025, and for the first time, this group was divided equally between games and non-gaming services. The absolute leader among the latter was ChatGPT, which earned more than $3 billion from in-app purchases. CapCut and WeTV were also among the most successful.
