According to industry sources, AMD, following NVIDIA, is going to focus on graphics card models with 8 GB of memory while simultaneously preparing for another price increase on graphics processors.
As market participants report, AMD partners already raised prices on Radeon graphics cards by about 5–10% in January, but this apparently was only the beginning. A second price increase is expected in the coming weeks or next month, with the goal of bringing Radeon pricing closer to NVIDIA solutions. As a result, the RX 9000 lineup risks becoming noticeably less affordable, especially in the mid-range segment.
If the partners' plans are implemented, models such as the Radeon RX 9060 XT and RX 9070 / 9070 XT could rise significantly in price. The market already looks overheated as it is: for example, the GeForce RTX 5060 Ti with 16 GB of memory is already selling for nearly $700. Against this background, the Radeon RX 9060 XT 16 GB still looks like a better deal for now — in a number of stores it can be found in the $400–500 range. However, with a new round of price increases, AMD may quickly lose this advantage.