The decision must always remain with the development teams, company president Johanna Faries clarifies.
Blizzard does not rule out the use of generative AI in the development of its games, but emphasizes that the decision will always remain with the teams and be made with the company's values in mind. This was stated by Blizzard president Johanna Faries.
According to Faries, Blizzard follows a "bottom-up" approach, in which developers themselves determine whether they are ready to experiment with new technologies — and to what extent.
Faries noted that the company has clear principles for the responsible use of AI that have been communicated to employees, although their content has not been disclosed publicly. In addition, Blizzard has a centralized team for the governance and oversight of AI initiatives that evaluates not only current trends, but also long-term consequences — over five- and ten-year horizons.
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