Recently, a major update with co-op was released for No Rest for the Wicked. The developers marked this event with a promotion featuring free access and a discount.
Their plan worked — they attracted a lot of attention and recorded high sales every day. And even after the end of the promotion, interest in No Rest for the Wicked remains.
Moon Studios boss Thomas Mahler boasted on social media:
Wow — even after the discount ended, game sales remain incredibly high. We ourselves have long been confident in the quality of No Rest for the Wicked. Inside the studio, we felt that we didn't have a problem with quality — we had a problem with a lack of gamer attention to the project. And this, on the one hand, is good... but on the other hand, it's infuriating. Our plan to fix this was actually quite simple: We knew that many players were waiting for the co-op to appear before giving Wicked a real chance. For many people, ARPG seems "incomplete" until it has multiplayer. So we set a discount and held a "free weekend".
The developer noted that although many people are tight on money now, and they are much more careful about what they spend it on, the conversion rates for No Rest for the Wicked were "off the charts":
People are still willing to spend money on really good products — you just need to make it easy for them to see why your product is worth their hard-earned money.
In a conversation with one of the users, he shared his vision of the future of No Rest for the Wicked:
I think that by the time version 1.0 is released, we have every chance to make a real splash! By that time, we will exit early access, Wicked will receive my "final" approval and will be available on all consoles, which will further help the game spread through word of mouth. I think that in general the current line of console games is not very strong, unfortunately — primarily because internal studios have had a hard time in recent years.
Therefore, the developer believes that a game like No Rest for the Wicked should perform excellently on PS5, Switch 2 and Xbox:
I hope that we can repeat the success that Larian achieved with Baldur’s Gate 3. And if this happens, we will have a platform in the form of Wicked, which will allow us to constantly add new content and make the game even deeper and larger. Ultimately, I see Wicked closer to projects like Minecraft, Stardew Valley, Fortnite or GTA V — games that people buy and that continue to grow and develop for years.