Participating in the Super Bowl did not bring Disney and Universal the expected effect. According to the EDO analytical platform, two high-profile teasers turned out to be among the outsiders in terms of audience engagement.
"The Mandalorian & Grogu" from Lucasfilm scored 104 points, taking 43rd place in the overall ranking and becoming the worst movie trailer of the evening in terms of engagement. The teaser for "Super Mario: Galactic Movie" from Illumination and Universal Pictures was slightly higher — 130 points and 32nd place.
For comparison, the leader in film advertising, "Minions & Monsters," received 909 points, and "Disclosure Day" received 475 points and sixth position in the standings.
Previously, Disney had already commented on the negative reaction to the "The Mandalorian & Grogu" teaser, calling it an "emotional reminder of the heroes." However, the published figures confirm that the audience expected more.
The premiere of "The Mandalorian & Grogu" is scheduled for May 22, 2026, and "Super Mario: Galactic Movie" will be released on April 1, 2026.