Bethesda is exploring the possibilities of AI as an analytical tool for processing data from games – tasks that are laborious and repetitive, taking time away from developers. But there is a clear boundary: AI does not create content for the studio's games. Howard explains this philosophically: the uniqueness of a project is born from human artistic vision and the conscious choice of the creator. Replacing this process with automatic generation would contradict Bethesda's philosophy.
This approach contrasts with other studios that are already using AI to create dialogue, graphics, and music. Howard paints a picture of Bethesda as a studio where craftsmanship and human creativity remain indispensable, despite technological progress.
We can't ignore AI – it's inevitable. Technologies are constantly evolving, with new models appearing every few months, especially in the field of code, performance, and other tools. We are exploring their capabilities, but we are not using them to create content – it can help us deal with the routine processing of large amounts of data faster. Such tasks take a lot of our time, and if we speed them up, we can focus on creative work — on what is really important to us now.