The changes began after the 2013 crisis, when the company was "forced to change" due to falling financial performance and loss of employees. The pressure was increased by competitors from Korea and China.
Competition came down to mass production in order to lower prices – Sony couldn't keep up with it. As a result, the company abandoned part of its production, including the Bravia television division, creating a partnership with TCL.
The bet on entertainment paid off. If 10 years ago games, movies and music generated about 30% of revenue, now it's more than 60%, with PlayStation accounting for the largest share.
The company's goals: to become the "best place to play" and the "best platform for publishing", strengthening ties with publishers and developing its own studios.
Totoki noted the growing popularity of anime and the role of Crunchyroll in the fight against piracy. Music catalogs also bring stable income.
The CEO admitted: "I'm not a big fan of video games", preferring TV series and music, especially the band Oasis.