From a publisher's point of view, it's damn annoying. If the number of games on Steam seemed crazy before, now it's just impossible. At the last Next Fest, about a third of the demos had either AI-generated key images or content. Now we have to compete with that too. Hooray!
Steam remains the main indicator: more than 20,000 games are released annually. Even with Valve's requirements to disclose the use of AI, the flow of content is growing, as it has become easier to create projects.
Rose was particularly harsh about AI art:
Honestly, don't you think it just looks disgusting? Generative AI art makes me cringe. I'd rather not see it.
AI has already become a problem for games: the developers of Crimson Desert and Clair Obscur: Expedition 33 removed such materials after player reactions. A similar situation arose around DLSS 5 from NVIDIA.
According to Rose, the main conclusion is simple:
It's probably not going anywhere." People will choose the quick way: "enter a couple of queries and get a result" instead of spending time and money.
And here's the thing: our feelings don't matter. It doesn't matter that many people don't like generative AI. It will be used more and more. As the kids say, "games are over."
Developer Lucas Pope added that he is already uncomfortable showing new projects: "it is absorbed by AI or someone just copies the idea."