Today, the PS5 costs significantly more than the starting price, and the PS5 Pro is approaching $900 in the US. In such conditions, sums of $700–800 are discussed, and sometimes even above $1000.
The classic model of console sales remains: Sony often sells "hardware" below cost and compensates for this through games, subscriptions, and services. But inflation, rising component prices, and investments in AI are making production more expensive.
Rumor has it that the PS6 will feature Zen 6 and RDNA 5 architecture. Sony will focus on efficiency and technologies like machine learning, rather than pure power. The cost of production may be around $760, which gives a chance to sell the console for less than $700 with subsidies.
Digital Foundry emphasizes the psychological price barrier: the average user considers an amount around $599 to be "comfortable," while enthusiasts are willing to pay $750–1000. Sony may also introduce a portable console within the same ecosystem, which will allow positioning the PS6 as a premium option.
Conclusion: PS6 will have to find a balance between technological leap and affordability for a wide audience.