Lionel Messi Stars in New "Spider-Man" Promo with Tom Holland

The marketing team for the blockbuster "Spider-Man: A New Day" capitalized on the World Cup playoffs hype by releasing a promotional video featuring Lionel Messi alongside Tom Holland.

In the video's storyline, Peter Parker is sitting in a cafe and accidentally bumps into the famous footballer. Messi shows a surprised Parker his smartphone screen with the "Spider-Tracker" app running and explains the purpose of his visit: "Spider-Man." The video ends with Parker donning his suit and giving the footballer a web-slinging tour of Manhattan.

The global premiere of "Spider-Man: A New Day" is scheduled for July 31, 2026.