Premium Pokémon: U-Treasure Asks for Almost Half a Million Rubles for a Gold Snorlax Pendant

Fans of the Pokémon franchise can now pre-order themed pendants from U-Treasure, featuring Pikachu, Magikarp, Ditto, and Snorlax. The most affordable silver ornament will cost 15,721 rubles, while the most expensive gold one will be 471,653 rubles.

U-Treasure, a Japanese jewelry brand specializing in creating premium jewelry, watches, and accessories based on popular anime, video games, and pop culture, has remembered the affluent fans of the Pokémon franchise.

Until August 14, 2026, users have the opportunity to pre-order various pendants. Two versions are available: the first is a sterling silver 925 piece with yellow gold plating, and the second is an 18-karat yellow gold piece. Each silver ornament costs 33,000 Japanese yen (15,721 rubles).

For the 18-karat yellow gold items, the prices are as follows: Pikachu with a "diamond"-like object in its hands — 429,000 Japanese yen (204,383 rubles), Pikachu on a Poké Ball — 286,000 Japanese yen (136,255 rubles), Magikarp — 390,500 Japanese yen (186,041 rubles), Ditto — 495,000 Japanese yen (235,826 rubles), Snorlax — 990,000 Japanese yen (471,653 rubles).

Each ornament comes with a branded jewelry cleaning cloth and a special gift box. Shipping of the pendants is expected to begin on January 6, 2027.