Former PlayStation executives Shuhei Yoshida and Adam Boyes are once again in the spotlight due to a joint photo at Tokyo Game Show 2026, where they decided to recreate a scene from the "PlayStation Used Game Instructional Video" commercial for PlayStation 4. Only this time, instead of a disc, they passed air to each other.
Commentators online note that it can't get any worse for Sony.
The video, which mocked Microsoft and Xbox One, appeared in June 2013, shortly before the release of the PS4. At that time, Yoshida was the President of Worldwide Studios, and Boyes was the Vice President of Publisher and Developer Relations at Sony Computer Entertainment America.
During the promotion of the new console, Microsoft introduced a system that imposed restrictions on physical games, including requirements related to the transfer and use of discs. Sony, on the other hand, emphasized the absence of such restrictions for physical games on the PS4. It was against this backdrop that the extremely simple video of passing a game box gained widespread recognition. And how everything turned out in the end.