CDPR explained the low price of expansions for The Witcher 3: Wild Hunt
Translated with AI from the Russian original.
The developers' pricing policy pleases players greatly.
The remaster of The Witcher 3: Wild Hunt was recently released. Players began discussing the CD Projekt RED project once again and recalled the major story expansions Hearts of Stone and Blood and Wine.
The developers offered players dozens of hours of content at what some consider a fairly low price — back then, the DLC bundle cost less than dollars. Recently, Marcin Momot, Global Community and Social Media Director at CD Projekt RED, spoke with MP1st. The journalist decided to ask him about the pricing choice: “What was the reasoning behind this pricing approach, and what drove the team to pack so much value into something that could have easily fetched a much higher price tag?”
Marcin explained that The Witcher 3: Wild Hunt became CD Projekt RED’s first open-world game and the first “truly serious attempt to test how our storytelling approach works in such a massive and free environment.” The desire to justify the players’ trust extended to the DLC content as well.
Marcin explained that above all, “it was all done for the players”:
When people supported us by purchasing the expansion pass for The Witcher 3, we felt they trusted us and counted on us to meaningfully expand the game. I think it was our way of thanking them for their trust and for walking that path with us. Above all, we wanted to offer high quality at a reasonable price. As we were finishing development of The Witcher 3 and thinking about the expansions, we kept saying we wanted to create something that truly justified its cost. I think it is safe to say that we succeeded.
Currently, CD Projekt RED, in collaboration with Fool's Theory studio, is developing the story expansion Songs of the Past (or “Ballads of the Past” in the Russian localization) for The Witcher 3: Wild Hunt. The DLC release is scheduled for 2027, with the new installment in the franchise, The Witcher 4, planned for release in 2028.
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