Xbox cannot advertise GTA VI, so Microsoft came up with a clever move

Microsoft revealed the Xbox Series X-BITE, a console inside the body of a giant alligator that can be won in a social media contest.

Microsoft unveiled an unusual version of the Xbox Series X in the form of a five-foot alligator with a working console inside, clearly hinting at GTA VI and the state of Florida, although the company did not officially mention the game.

The creation was named Xbox Series X-BITE. Microsoft made a full-sized figure of an alligator that looks as though it swallowed the console. Inside the body is an Xbox Series X, and the structure exceeds 1.5 meters in length. An illuminated Xbox logo is placed on the reptile’s body, and a special gamepad with bite marks sits between its jaws. The novelty will not go on public sale: it can be won in a special contest.

Microsoft launched a giveaway of the one-of-a-kind Xbox Series X-BITE among US residents over 18 years old. To enter, participants must follow official Xbox social media accounts and repost the post with the hashtag #XbiteSweepstakes. The giveaway runs until November 10, 2026. The company noted that no real alligators were harmed during the creation of the figure.

Xbox announced that in November it is bringing the campaign to the state of Florida, renowned for its alligators and natural landscapes. There are no direct mentions of GTA VI in the promotional materials. PlayStation has a marketing deal with Take-Two, which is why Microsoft cannot use Rockstar’s game for direct promotion of its consoles.