Nintendo has announced the expansion of its activities in cinema and plans to go far beyond ordinary films.
The Japanese company is not going to be limited to theatrical distribution — the plans include organizing live events and large-scale distribution of official merchandise to further promote already popular brands.
After the acquisition of Warpstar studio, which was renamed Nintendo Stars, the corporation will focus on adapting its key franchises. The upcoming projects are an animated film based on Super Mario Bros. (releasing April 3, 2026) and a live-action film The Legend of Zelda (premiering May 7, 2027).
Nintendo emphasizes that the goal of the strategy is to attract a new audience and offer fans additional ways to interact with iconic characters. Through licensed products and various events, fans will be able to relive the adventures of Mario or Link in a new way.
The huge success of the film "The Super Mario Bros. Movie," which grossed over $1.36 billion, showed the potential of game adaptations. Nintendo will develop the direction and strengthen the position of its franchises outside the video game industry.
The company's new strategy covers not only films, but also a whole range of activities and products designed for both players and a new audience. For Nintendo, this is the start of its own cinematic universe, but realized on a special scale.
