Borderlands 4 Seemingly Added a Jab Reference to Former Gearbox Owner

Players have another reason to remember the Embracer Group.

The world of Borderlands 4 features a variety of locations. One of them has attracted particular attention from the community.

Embracer's Bluff is seen as a reference to the Embracer Group holding, which previously actively bought up studios, and then problems arose and it began selling off assets, including Gearbox.

This location is a small, dilapidated town with a couple of side quests: one involves a vending machine that kills a person trying to buy something; the other involves an evil AI toilet that hates everything. In the process of completing the quests, players will meet the settlement's king-mayor - he relaxes in a jacuzzi in a room where there is a large crown.

In the center of Embracer's Bluff is a pile of garbage in which local residents are digging.