Microsoft has released a new advertisement under the slogan “This is Xbox,” demonstrating that you can play on almost any device. As expected, the video caused a wave of criticism among fans.
The company continues to promote the concept that every gadget—from consoles to laptops or portable devices—can be part of the Xbox ecosystem. The new ad emphasizes that the Xbox brand today is not just a physical console, but a complete set of services available everywhere.
The video shows players on Xbox Series X, laptops, and portable devices. Microsoft reminds us that thanks to the cloud and Xbox Game Pass, you can play anytime, anywhere.
Despite the logic of the idea, users left many critical comments. The main complaints concern the fact that the advertisement hardly shows the console itself—a symbol of the brand, important for many. Fans also complain about the increase in prices for devices and the Game Pass subscription, believing that Microsoft is increasingly taking money from players instead of uniting the community.
