Marvel Studios conducted an unusual experiment with the promotion of "Avengers: Doctor Doom," abandoning television advertising and ties to major media events. The first teasers for the film debuted exclusively in theaters, and then appeared online — and together collected more than 1.02 billion views on digital platforms.
The first video, dedicated to the return of Chris Evans as Steve Rogers, was shown in mid-December before screenings of "Avatar: Ashes and Flame." Five days later, the teaser was posted online.
After that, Marvel continued the experiment, releasing one video per week. The second and third teasers were dedicated to Thor and the "X-Men," and the final one to Shuri and M’Baku meeting Ben Grimm from the "Fantastic Four."
As The Hollywood Repoter notes, the studio is especially proud that such an impressive reach was achieved without the participation of Robert Downey Jr., who will return in the new film as Doctor Doom. Marvel believes that the success of the teasers confirms the sustained interest of the audience in iconic characters and actors.
At the same time, the key stages of the promotional campaign are still ahead. Marvel expects to make "Avengers: Doctor Doom" the main release of 2026 and, according to rumors, will next present a full trailer in a more traditional way — during the Super Bowl on February 8.