Alex Skronski, Head of Publishing and Marketing at Ghost Ship Publishing, shared how the company supports a strong community around Deep Rock Galactic and its spin-offs.
I don’t consider the community a resource, I consider it a dialogue. Deep Rock Galactic is built around the players. Many fans love Survivor precisely for its uniqueness and merits.
He noted that the project's success is built on active engagement:
We call it 'marketing with effort'. We spend time and effort showing the community what we are doing, listening to them, and including what is important to them in development and marketing.
Ghost Ship's approach has proven effective: creating equal interaction with the community has strengthened the connection with fans for years.
