Despite the Nintendo Switch 2 becoming the fastest-selling console in the company's history, the mood on the Tokyo Stock Exchange is far from optimistic.
In the 5 months after peak sales in August 2025, Nintendo's shares fell by almost 30%. Investors, impressed by the initial results, began to massively withdraw capital, indicating a mismatch between the premiere and expectations for the long-term strategy.
The main reason cited is the lack of a "magnet"—a project capable of motivating the mass player to switch to the new console. New Pokemon, Mario Kart, and later Metroid Prime 4 were prepared for the launch, but analysts note the absence of a hit like The Legend of Zelda: Breath of the Wild or Super Mario Odyssey. Plans for 2026, including Mario Tennis Fever and Yoshi and the Mysterious Book, are considered too conservative by experts.
The situation is exacerbated by macroeconomic factors: rising component prices due to the AI race, the threat of new US tariffs, and weak Christmas sales—35% lower than after the release of the original Switch. Experts call for calm: the August peak in shares (over 14,600 yen) was a record, and the current price of around 10,000 yen is a natural correction.
