Red Dead Redemption Breaks Records on Netflix: The Numbers Speak for Themselves
Red Dead Redemption has achieved success on Netflix Games, garnering over 3.3 million downloads. In comparison, the same game as a premium mobile product sold only 10,000 copies. This contrast highlights the advantages of the subscription model over traditional sales.
Netflix offers the Rockstar classic for free as part of its subscription, which removes the barrier to entry. Millions of users simply click "download," bringing the Wild West to life on smartphones and tablets. Such success would have been impossible in traditional Apple and Google stores.
The paid version for mobile devices is failing: the console-level price scares away players accustomed to free games or microtransactions. The result is only 10,000 downloads, which shows the reality of the market.
For Netflix, this confirms the correctness of the strategy: high-quality games as a supplement to films and series attract new subscribers and demonstrate the benefits of cooperation with the streaming service for mobile projects.
