ARC Raiders from Embark Studios had an impressive launch and captivated millions of players, but has since lost about 30% of its peak audience, noted Forbes journalist Paul Tassi. Such a decline after release is natural, but it creates a window for a competitor - Bungie's Marathon.
The decrease in activity is due to repetitive content, loot bugs, and cheaters. Despite patches, veterans are tired of the gloomy world and are looking for new challenges.
This is the perfect moment for Bungie. Their Marathon is close to release, and the Server Slam testing will prepare players. With Destiny experience, the studio knows how to make enjoyable shooting and loot-gathering activities. With an anti-cheat system and deep progression from day one, Marathon can quickly attract disappointed ARC Raiders fans.
In the coming weeks, it will become clear who will prevail: Embark Studios will retain the audience with patches and new maps, or Bungie will absorb players ready for new experiences.
