Launching on Steam is not a trivial process. Sometimes you can miss some nuances, which will eventually lead to problems with promotion and sales.
In September, Trailer Park Tycoon Raccoon Ranch was released. Almost a month later, the developer decided to talk about his achievements.
It turned out that the game brought him 14 thousand dollars during this time, but, according to the creator, this is "minus 150 thousand rubles earned."
He clarified that the game sells "normally" and "of course, it won't be a loss forever." Now he expects that from the second / third month, from the first sale, he will be able to break even and go into profit.
This "minus" came about because the characters and music were expensive - if it weren't for these items of expenditure, "then I wouldn't have spent money on anything," since the author did the rest himself. Now he is studying Blender so as not to pay other specialists.
However, according to the developer, "this is not how it should work" and he decided to talk about his mistakes made in Trailer Park Tycoon Raccoon Ranch.
For example, he did not fix some things because he simply did not know about such problems - testing was not carried out at the proper level:
"After the release, it turned out that people who pay for the game are much more responsible playtesters than playtesters who received the game for free - I didn't even suspect many errors."
He was greatly helped by player reviews and after the release he began to actively release fixes.
Another problem was related to promotion: the developer was not registered in services such as PressEngine or Keymailer, and began working with PR tools a few days before the release.
Nevertheless, it was possible to achieve certain successes: through the services he reached foreign streamers and was able to receive feedback from English-speaking players, which helped to correct the localization.
In addition, the author admitted that he made a mistake in setting regional prices for Trailer Park Tycoon Raccoon Ranch. For example, for Russia it turned out to be "too high", as a result there were few sales - it did not get into the "sales leaders" and other players did not see it.
