Nintendo has been successfully connecting the console and mobile markets for many years, adapting its major franchises for smartphones.
From Super Mario Run to Fire Emblem Heroes, the company tries different models: microtransactions, premium games, and seasonal updates. Not every attempt has been successful, but the strategy has helped attract a new audience and strengthen the brand's position outside of classic consoles.
According to Sensor Tower, Nintendo's total revenue from mobile games has exceeded $2.2 billion. The main source of profit is Fire Emblem Heroes, which has earned more than $1.19 billion since 2017. Next is Mario Kart Tour with a result of 365.6 million, and Animal Crossing: Pocket Camp, which brought in 349.8 million dollars. The newest game, Fire Emblem Shadows, had a modest start — only 800 thousand downloads and 200 thousand dollars in revenue since September 2025.
Nintendo's mobile projects include the closed Dragalia Lost and Miitomo, as well as the continuing Pikmin Bloom and Super Mario Run. Despite the different fates of the projects, the mobile direction remains an important part of the company's strategy.
