In an earnings report, Ubisoft confirmed that it will use generative AI in future games.
CEO Yves Guillemot supports AI tools, and all Ubisoft studios are now using them. In his opinion, AI has the same transformative impact on the modern gaming era as the transition from two-dimensional console sprites to three-dimensional polygonal graphics in the late 90s.
Ubisoft is using AI in its NPC Project Neo technology, making game characters more alive and realistic, reducing some of the work required. But it is not yet clear how the company will use AI in future games, for example, whether it will generate images for marketing and backgrounds or for content.
The company's technology may also be related to a platform for user-generated content, similar to EA's solution. The corporation has created a chatbot that can create games "on the fly", allowing users to enter commands to change the state of the world in real time.
