Sony has made it clear: despite the rising cost of components, the price of PlayStation 5 will remain the same.
The company's CFO, Lin Tao, confirmed that memory supplies are secured for 2026. This eliminates the risk of shortages but does not solve the problem of rising production costs.
The company plans to compensate for the increased costs through services, particularly the PlayStation Plus subscription, which is easier to adjust than the cost of the console.
Sony's strategy for 2026 is simple: maintain sales above 15 million units, especially with the release of Grand Theft Auto VI in the fall, which will be the main sales driver. The company is using a classic approach: "sell the console at a reasonable price, make money on services and software."
