61% россиян играют в видеоигры регулярно. Что выбирают и как платят — исследование Т-Банка

61% россиян играют в видеоигры регулярно. Что выбирают и как платят — исследование Т-Банка

Новости 0 Источник: Newizv
26 Aug 11:23

T-Bank, as part of the T-Data project, studied how often Russians play video games and what payment methods they use.

Key findings:

● 61% of Russians play regularly, more than a quarter — daily.

● In 2025, 57% started buying games less often, 36% — spending less on them.

● 59% use Steam, and the most popular payment method is banking services (25%).

● Demand for Russian peripherals (keyboards, mice) has increased by 50%, imported ones — decreased by 17%.

The survey covered more than 1,000 Russians over 18 years old and anonymized data from T-Bank clients.

More than half play regularly: 27% daily, 20% several times a week, 14% — several times a month. 77% prefer PCs, 48% — mobile devices, 17% — consoles.

Demand for video cards in Q1 2025 decreased by 27%, spending fell by 15%, the average check increased by 16%. Sales peaks occur in August and December.

After 2022, Russians are looking for new payment methods due to restrictions on foreign services: 25% use banking services, 21% — electronic wallets, 18% — digital marketplaces. Steam (59%) and Epic Games Store (24%) are popular.

16% of Russians visit computer clubs, more often men and young people under 25 years old. The main reason for visiting is to spend time with friends (65%).

26 Aug 11:23
Источники: Пресс-релиз

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