GTA VI News Shakes Market Again: Investors React Instantly

Rockstar Games announced the pre-order start date for GTA VI and revealed the game's cover. This was enough for Take-Two's shares to rise by almost 5%.

Rockstar confirmed that GTA VI pre-orders will open on June 25, 2026. For most companies, such an announcement would be a routine step in a marketing campaign. In the case of GTA, even a short message causes a noticeable reaction from players, media, and investors.

After the announcement, Take-Two shares rose by 4.9% and closed the trading day at $239.28.

This is notable against the backdrop of a recent drop in shares after the company's financial forecast was published. Some investors considered Take-Two's estimates too cautious given the potential sales of GTA VI. Now, the confirmation of pre-order availability has helped the company regain analysts' interest.

BMO Capital Markets analyst Brian Pitz maintained a positive recommendation for Take-Two shares and named the company one of his key picks. According to him, in the coming days, the market will be waiting for an answer to an important question – how much will GTA VI cost? Investors want to know if the publisher will maintain the standard price for AAA games at $70 or offer more expensive versions, including editions with early access.

Grand Theft Auto VI will be released on November 19, 2026, for PS5 and Xbox Series X|S.