Epic Games Head, who integrated AI into Unreal Engine, criticized Valve for requiring AI-generated games on Steam to be labeled
Epic Games CEO Tim Sweeney spoke out against Steam's policy requiring developers to disclose the use of generative artificial intelligence in their games. In his opinion, such a practice puts studios at a disadvantage and can negatively affect the commercial success of projects.
The head of Epic Games stated that the publication of special marks about the use of AI effectively turns into a kind of "stigma." According to Sweeney, developers are forced to release games on Steam for audience reach and to collect wishlists, but along with this, they receive an additional reason for criticism from a part of the gaming community.
If you want to release a game and get maximum publicity, you need to be on Steam. But along with that, the project gets an AI tag, and then a group of people appears who try to harm the game.
Sweeney believes that Valve's policy makes the use of modern development tools riskier for studios. In his opinion, abandoning artificial intelligence technologies can reduce the efficiency of teams and complicate competition in the market.
At the same time, many players and experts support Valve's approach. They note that buyers have the right to know how the product was created, and transparency in the use of AI allows for more informed purchasing decisions.
The position of the head of Epic Games is not surprising, given the company's active course towards integrating artificial intelligence into its technologies. It is expected that the future Unreal Engine 6 game engine will receive expanded capabilities for integrating AI tools.
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