Bigger, Better, More Beautiful: Shift Up Expects Stellar Blade: Blood Rain to Outsell the Original Game

Blood Rain will also be the first game Shift Up publishes without external assistance.

Shift Up studio expects Stellar Blade: Blood Rain to achieve higher sales results than the original Stellar Blade.

The developers noted that the new sequel will retain the strengths of its predecessor while expanding the combat system, world, and story. Moreover, Blood Rain will be the first Shift Up game that the company will self-publish and promote without the involvement of a third-party publisher.

According to the company, transitioning to self-publishing will allow it to build a marketing strategy that more fully reflects the franchise's features and identity. Shift Up plans to leverage the established Stellar Blade fanbase, as well as its experience in self-promoting games, to more effectively engage with audiences worldwide.

The company emphasized that the original Stellar Blade proved its ability to sell consistently, and the audience built around the game provides a strong foundation for the next installment. Now, Shift Up aims not just to repeat the success of the first game, but to surpass its results.