The latest GDC survey has been a cold shower for Microsoft. Financial reports are recording a slowdown in the gaming division, but something else is even more alarming: the problem also affects third-party projects - developers are choosing Xbox as a target platform less and less often.
In the State of the Game Industry Survey (more than 2,300 industry representatives), participants were allowed to specify any number of platforms they were interested in. The picture is harsh: 80% of respondents chose PC, 40% chose PS5, 39% chose Nintendo Switch 2, and only 20% chose Xbox Series X|S. This is a level close to the mobile segment, and the gap is too large to talk about a temporary decline.
At the same time, not long ago the situation looked different. In the same survey, 40% of respondents indicated that their latest project was released on Xbox Series X|S (for comparison: 47% on PS5). Xbox was still holding a high position in the list of platforms, but the trend has changed. Developers directly point to the key factors in their choice: audience reach (78%), business model efficiency (44%), and project accessibility (43%). By these parameters, Xbox is increasingly losing out.
This fits into Microsoft's overall strategy. The company is betting on multiplatform development, while the console is losing its former advantage — the feeling that without Xbox you might miss important releases. Even in the handheld device segment, the priorities are obvious: 40% of developers are targeting Steam Deck and only 7% are targeting ROG Xbox Ally. If Xbox is becoming an "ecosystem," studios are still choosing PC — not necessarily under the Microsoft brand.
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