"Supergirl" failure threatens Warner Bros. with nine-figure losses - media

NewsИсточник: DC Studios
09:42

“Supergirl” debuted globally with $68 million in its opening weekend, and analysts have already begun to assess the potential financial consequences for Warner Bros. According to the authoritative publication Variety, which spoke with industry experts and several sources familiar with the film's economics, the final loss for the picture could range from $100 million to $120 million.

According to the publication's sources, Warner Bros. and DC Studios spent approximately $170 million on the film's production and another $120 million on marketing. With such expenses, the classic break-even point is around $375 million. However, one Variety source familiar with the studio's internal calculations claims that “Supergirl” only needs to gross about $300 million to recoup its investment.

“For DC and Warner Bros., this has always been a challenge because Supergirl is a character who has never been a blockbuster of this magnitude. The audience's perception of the film turned out to be negative. This is a case where the movie simply wasn't good enough to be an event,”
Jeff Bock, Exhibitor Relations analyst

However, after a weak debut, analysts no longer expect even that result. According to their forecasts, the film's global box office will stop around $200-210 million. In this scenario, according to Variety's sources, the project's total losses could reach $100-120 million.

At the same time, the publication's source, familiar with Warner Bros.' financial performance, believes that the studio's actual losses will be somewhat lower – around $80-85 million. According to him, the situation is mitigated by the absence of contracts for actors and most crew members that provide for payments as a percentage of box office receipts.

However, even the $200 million mark does not yet seem guaranteed. Already in early July, “Minions and Monsters” will compete with “Supergirl,” followed by the horror film “Evil Dead: Inferno” and Disney's live-action remake of “Moana.” After that, audiences can expect Christopher Nolan's “Odyssey” and “Spider-Man: A New Day,” which has already set a five-year record for pre-sales.

Read more on the topic: