Sega co-founder David Rosen has passed away at the age of 95. This was reported by his spokesperson Brad Callaway, noting that Rosen died at home in Los Angeles on Christmas Day.
Rosen, along with Martin Bromley, Ray Lemaire, and Dick Dodderer, played a key role in the establishment of Sega, originally created as Service Games to work with arcade machines, and later becoming a major player in the home console market.
In an interview with Next Generation Magazine in 1996, Rosen recalled:
Arcade machines were an immediate and huge success. It is embarrassing to say, but the payback usually occurred in less than two months.
During that period, I was opening shooting and hunting game parlors all over Japan, and we were lucky... I don't remember exactly how many there were, but by the time I left, there wasn't a single city that didn't have at least one of our parlors.
Rosen continued to lead Sega until its buyout by Gulf+Western and helped establish Sega of America. Under his leadership, the company released the SG-1000, Master System, Mega Drive/Genesis, Game Gear, Saturn, and a range of accessories.
He noted:
Sega has been involved in video games almost since their inception. We started producing our own games shortly after importing Pong.
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