According to Ampere Analysis, third-party games on Nintendo Switch 2 have generated $1 billion in the last 9 months.
The growth is due not only to the expansion of the audience but also to a new commercial strategy that is more beneficial for third-party publishers. Despite a 2.5% decrease in sales, the average cost of a game has increased, indicating an increase in spending per user.
The main beneficiary was Warner Bros., whose Hogwarts Legacy became a global hit and elevated Switch 2 as a platform for third-party games thanks to the console's versatility and accessibility.
Ampere notes:
Nintendo Switch 2 has proven to be a desirable commercial target for publishers looking to reach a broad and diverse audience.
The success of the original Switch, which sold 154 million units by the end of 2025, reinforces expectations for the new version.
Against the backdrop of declining sales of PlayStation 5 and Xbox Series X|S, the growth of Switch 2 has become a breath of fresh air for the industry, confirming its key role for third-party developers and the global market.
