Sony earns 59% more per player than during the PS4 era - analyst

Sony has increased its average annual revenue per active user by 59% compared to the PS4 era. Currently, a player spends about $230 in the company's ecosystem.

According to Niko Partners analyst Daniel Ahmad, the average annual spending per user has grown from just over $149 in 2018 to $238.

This aligns with Sony's new strategy. Company head Hiroki Totoki previously stated that it is moving away from aggressive competition for new PS5 sales and will focus on increasing profits from its existing audience.

The revenue growth was driven by increased prices for PlayStation Plus subscriptions, higher prices for games and devices, and increased spending on microtransactions and digital add-ons. An additional factor was the pandemic, which changed user habits and accustomed them to spending more in the PlayStation Store.