Mr. Strauss Zelnick did not completely reject the idea of using AI in development.
Take-Two Interactive CEO Strauss Zelnick shared his thoughts in an interview with CNBC on how artificial intelligence could impact the development of Grand Theft Auto 7.
Zelnick does not completely reject AI, but expresses skepticism about its real benefits in game development and production in general. He paid special attention to protecting the company's intellectual property.
We must protect our intellectual property, but more importantly, we must consider the interests of others. If you create intellectual property using AI, it is not protectable
Speaking specifically about Grand Theft Auto, the head of Take-Two emphasized that even without any restrictions, AI is not capable of reproducing the achievements of the Rockstar team.
Let's say there are no restrictions on AI. Can we push a button tomorrow and create the equivalent of a Grand Theft Auto marketing plan? The answer is no. First, it is not yet possible, and secondly, I think the result would not be very good.
Zelnick explained that AI "looks back": it relies on existing data and may seem innovative thanks to predictive models, but it is weak in creative aspects not related to the analysis of past data.
The release of Grand Theft Auto 6 will take place on May 26, 2026 on PS5 and Xbox Series X|S.
