Gaming Market Exceeds $200 Billion for the First Time in History. PC Sector Shows Most Impressive Dynamics

Amidst ongoing mass layoffs and closures of game studios worldwide, analytical company Newzoo reported a new historical record for the gaming industry.

By the end of 2025, the global video game market reached revenues of $201.6 billion, surpassing the $200 billion mark for the first time.

According to analysts, the total market volume grew by 9.1% compared to the previous year. The main drivers of growth were the PC and mobile segments, while the console market showed more modest results.

The PC market showed the most impressive dynamics. Its revenue reached $43.6 billion, an increase of 12% — the highest annual growth in Newzoo's history of observations. Success was driven by a wide range of premium releases, rather than any single major hit.

Mobile gaming maintained its status as the largest segment of the industry. Its volume amounted to $113.3 billion, which is 10.7% more than a year earlier. At the same time, analysts note that monetization efficiency continued to grow even against the backdrop of a decrease in game downloads.

The console market generated $44.7 billion, showing a growth of 2.8%. Sales of full-fledged games and subscription services supported the segment, but results were constrained by declining revenues from service games and weaker performance of the Nintendo ecosystem.

Player spending on premium projects increased on both PCs and consoles, but the situation with microtransactions was the opposite. On PC, in-game purchase revenues grew by 9.1% due to the popularity of Counter-Strike 2 and Roblox. In the console segment, this indicator, on the contrary, decreased by 4.6%, which analysts attribute to a decrease in audience engagement for Fortnite and Call of Duty.

Subscription revenues on consoles grew by 10.2%. Reasons cited include price increases for PlayStation Plus and Xbox Game Pass, as well as users switching to more expensive tariff plans.

Growth was recorded in all regions of the world. The Asia-Pacific region remains the largest market, accounting for 47% of global revenue. Its indicators increased by 9.9%. Europe grew by 10.7%, Latin America by 9.6%, and the fastest-growing region was the Middle East and Africa with a growth of 15%. North America turned out to be the weakest major market, showing a growth of only 5.7%.

According to Newzoo's forecast, from 2026 to 2028, the industry will continue to grow by an average of 5.1% annually and will reach a volume of $234.4 billion by 2028.