PC and Console Memory Prices to Rise by 50%: Analysts Expect Growth Until 2027

Analysts at Jefferies Equity Research predict an increase in DRAM and NAND prices and warn that a decline is not expected before 2028.

Analysts at Jefferies Equity Research warn of a sharp increase in memory prices in the coming years. According to their estimates, in the third quarter of 2026, the cost of DRAM and NAND will increase by 40–50%, and in the fourth quarter, by another 30–40%.

Experts note that the memory shortage persists amid high demand from AI services and limited production expansion. Major manufacturers Samsung, SK Hynix, and Micron show no signs of rapidly increasing supply, and expectations from Chinese companies CXMT and other players are not being met.

The projected price decline is expected only by 2028, when new production will increase supply by approximately 15–20%, but this may not be enough due to continued demand growth.

According to analysts, about 50% of capacity is already allocated through long-term contracts with major technology companies. This reduces the available volumes for the consumer market, including PCs, laptops, consoles, and smartphones, further driving up prices.

Jefferies also emphasizes that Chinese memory manufacturers are not yet able to significantly change the situation in the global market, and their products do not offer a price advantage.

The memory market may remain under pressure from rising prices until the end of the decade.