Billions of dollars in microtransactions and tens of millions of players. How successful is Call of Duty

According to recent data, more than 90 million people spend their free time on the brand's game servers every month. But more than half of the result comes from Call of Duty Mobile. There is also other information.

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Call of Duty Mobile принесла более 3 млрд долларов с момента запуска в октября 2019 году.
В первые месяцы 2023 года Activision Blizzard больше всего заработала на мобильных устройствах. Консоли занимают лишь третье место.

Сейчас Activision Blizzard зарабатывает на ПК и мобильных устройствах больше, чем на консолях. Данные за шесть месяцев текущего года (по 30 июня):

Мобильные устройства: 1,9 млрд долларов
ПК: 1,25 млрд долларов
Консоли: 1,19 млрд долларов

За указанный период корпорация получила 1,56 млрд. долларов от микротранзакций. Это огромный результат, который, вероятно, стал возможен благодаря отличным показателям серии Call of Duty.

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Billions of dollars in microtransactions and tens of millions of players. How successful is Call of Duty

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