EA reportedly paid content creators large sums to promote Battlefield 6. Amounts ranged from $10,000 to $300,000 for promotion. This seemed excessive, given the positive reception of the beta version.
Battlefield 6 is gearing up for a major comeback after successful beta tests. For the first time in years, player attention has shifted from Call of Duty to Battlefield.
Although the beta received good reviews, it is alleged that EA paid millions to streamers and bloggers to promote the release.
Informant TheGhostOfHope reported that the minimum payout was $10,000, and the maximum for top creators was $300,000. There were earlier rumors of a multi-million dollar deal by EA for promotion.
Any content creator who actively tested or discussed Battlefield 6 was likely paid, which negatively affects the game's reputation.
Battlefield 6 is ahead of Black Ops 7 in popularity on Steam wishlists. Companies often hire streamers and bloggers to promote weak projects, but with Battlefield 6, this practice is questionable, as the game is already liked by the audience.
