It is reported that EA paid content creators large sums to advertise Battlefield 6. The amounts ranged from $10,000 to $300,000 for promotion. This seemed excessive, given the positive reception of the beta version.
Battlefield 6 is preparing for a grand return after successful beta tests. For the first time in years, players' attention has shifted from Call of Duty to Battlefield.
Although the beta received good reviews, it is claimed that EA paid millions to streamers and bloggers to promote the release.
Informant TheGhostOfHope reported that the minimum payout was $10,000, and the maximum for top authors was $300,000. Previously, there were rumors of a multi-million dollar EA deal for promotion.
Any content creator who actively tested or discussed Battlefield 6 was likely paid, which negatively affects the game's reputation.
Battlefield 6 is ahead of Black Ops 7 in popularity on Steam wishlists. Companies often hire streamers and bloggers to promote weak projects, but with Battlefield 6, this practice is questionable, as the game is already liked by the audience.
