Sony uses AI in game development: "it's a tool, not a threat"
At the latest investor conference, Sony CFO Lin Tao made a clear statement: the company plans to widely use artificial intelligence in game production.
According to a Sony representative, AI should not be seen as a threat to the industry, but as a "useful tool" that will allow developers to work faster and more efficiently. The technologies will be used in large stages of creating virtual worlds, which seems like a natural step given the current high production costs.
The company emphasizes that AI will not replace development teams and will not become the basis of the business. AI will accelerate tasks that previously required significant manual effort.
Sony intends to relieve creators from routine work so that they can pay more attention to the unique, manually created details of the game. These elements remain a key factor in the quality and distinction of PlayStation Studios games from those fully generated by machines.
The corporation is choosing a path of controlled AI integration, striving to make the technology a standard part of the production process and maintain leadership in creating high-budget AAA projects.
