Hasbro abandons live-service games and focuses on single-player projects

Hasbro announced that it is moving away from investing in live-service games and will focus on single-player story-driven projects. The company believes this is a safer strategy compared to expensive online games, despite the potentially high revenues of service projects.

Hasbro recognizes that live-service games carry high risks, and now plans to invest hundreds of millions of dollars in a more stable format — story-driven single-player games.

Hasbro CEO Chris Cocks stated in an interview:

You can invest $100 million in making a really good mobile game or a really good live-service game, like a shooter. You can potentially make billions. But how many companies actually achieve that success? It's a very low, single-digit percentage — if anyone achieves it at all.

Hasbro owns Wizards of the Coast and the rights to the Baldur's Gate brand. The continuation of this series is considered one of the company's most ambitious projects, but its development currently depends on the choice of studio.

One of the games under the wing of Wizards of the Coast is the Warlock project — an open-world Dungeons & Dragons action game, scheduled for release in 2027.

Cocks also noted that players still want “quality games for 40-50 hours at a fair price.” Among such projects, he mentioned Exodus, a space RPG inspired by Mass Effect.

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