"Microtransactions Make Games More Fun": Ubisoft Quietly Removes Controversial Statement

Ubisoft quietly removed a controversial statement from its annual investor report, which claimed that microtransactions make games "more engaging and fun."

Ubisoft has quietly changed its stance on additional in-game payments. In its previous financial report, the company stated that in-game purchase systems make gameplay "more engaging and fun," allowing players to progress faster or change character appearances.

This statement sparked a wave of ridicule and dissatisfaction among players. In the new annual investor report, the controversial passage has disappeared.

Previously, Ubisoft wrote:

The golden rule when creating premium games is the ability for players to fully enjoy the gameplay without having to spend extra money.

The company also claimed:

Our monetization offerings in premium games make the player experience more comfortable, allowing them to personalize their avatars or progress faster.

Despite the removal of these statements, Ubisoft has not abandoned microtransactions and continues to rely on revenue from digital stores. However, such systems are increasingly drawing criticism from players and regulators, who are beginning to compare them to gambling mechanics.