GIGABYTE Considers AORUS Portable Console, But Doesn't Want to Copy Competitors
GIGABYTE CEO Eddie Lin confirmed in an interview with PCWorld at CES 2026 that the company is considering releasing a portable gaming device under the AORUS brand. However, according to him, GIGABYTE is not going to simply release "another" handheld on the market.
Creating a portable game console is not such a difficult task. Many Chinese manufacturers are already doing this. The most important thing is to have a template or basic design to start with. The real question is differentiation. What can we do differently? This is what you should think about first. Gigabyte is also thinking about creating a portable game console, but the emphasis is on how to stand out. I don't want the product to be "just another one", similar to all the others. It makes no sense for Gigabyte.
The portable PC market is indeed becoming increasingly crowded. In addition to established players such as Valve with Steam Deck and ASUS with ROG Ally, Lenovo and MSI are actively involved, as well as dozens of Chinese brands, from AYANEO to OneXPlayer. Intel recently announced a collaboration with partners on handhelds based on Panther Lake processors, and Qualcomm is preparing its own solution for Windows devices, which it plans to introduce in the spring.
If GIGABYTE does decide to join the race, the company wants to avoid directly cloning existing models. Against this background, Videocardz notes that users are tired of the inflated prices for Lenovo and ASUS solutions, so a mass-produced device with adequate cost and high performance could find its audience. However, implementing such an idea in the context of the ongoing memory crisis will not be easy.
